mi|tu corazón offers a collection of classic matte liquid lipsticks
Andrea Tello, Founder
Bienvenidos a mi|tu corazón, where the love of beauty meets culture, confidence, and community.
Growing up as a first-generation Latina raised by a strong mother from Barranquilla, Colombia, I learned early on the significance of everyday beauty in the Latin community. From the vibrant colors to the enchanting fragrances, beauty wasn't just a routine, it was a powerful celebration of identity and heritage.
My journey as a beauty entrepreneur began with a simple love for red lipstick, a color deeply intertwined with my Latina roots. After 15 years in the beauty industry, I recognized a lack of representation in the market serving diverse Latina women. I embarked on a mission to set a new beauty standard that empowers the heart and soul of our unique community: Latina women.
Bienvenidos a mi|tu corazón, donde el amor por la belleza se encuentra con la cultura, la confianza y la comunidad.
Al crecer como una latina de primera generación, criada por una madre fuerte de Barranquilla, Colombia, aprendí desde muy joven el significado de la belleza cotidiana dentro de la comunidad latina. Desde los colores vibrantes hasta las fragancias encantadoras, la belleza no era solo una rutina; era una poderosa celebración de identidad y herencia.
Mi camino como emprendedora en la industria de la belleza comenzó con un amor sencillo pero profundo por el labial rojo, un color íntimamente ligado a mis raíces latinas. Después de 15 años en la industria de la belleza, reconocí la falta de representación en un mercado que no atendía plenamente a la diversidad de mujeres latinas. Así nació una misión: establecer un nuevo estándar de belleza que empodere el corazón y el alma de nuestra comunidad única—las mujeres latinas.
La Colección
Focused on the iconic color red, our collection of classic matte liquid lipsticks offer shades suited for every skin tone. Each product is carefully crafted to embody the essence of Latin beauty and culture, empowering you to step into your uniqueness with every application.
La Communidad
This brand was built with and for our community. By supporting initiatives like Latinas in Beauty and engaging directly with organizations that empower women and the Latin community, we honor the people who continue to inspire our journey.
La visiÓn
mi|tu corazón is evolving into more than just a beauty brand. We will expand our product line to offer an array of classic red beauty products while giving back to the Latin community that has inspired us. Together, we can make a difference and celebrate the beauty of our culture.
Gracias for being part of our journey. Join us as we redefine beauty, one bold shade of red at a time.
Con amor de mi corazón a tu corazón.
Xoxo,
Andrea
Our Values
At mi|tu corazón, we're guided by a set of values that reflects our commitment to authenticity, empowerment, and inclusivity:
Authenticity
Guided by Latin culture, our products embrace our diversity and celebrate the richness of who we are.
Confidence
For us, red lips symbolize confidence and identity. Our products are created to help you step into your boldness and own who you are.
Quality
With over 15 years of industry experience, we’ve perfected formulas that deliver professional-grade quality without compromising comfort. From the pigment selection to packaging, every detail meets the highest standard.
Passion
Our passion is personal. We believe red lipstick is a connection to culture, history, and self-expression. This passion drives us to create products that beauty enthusiasts truly fall in love with.
longwear
FORMULA
NOURISHING ingredients
community
DRIVEN